Hallmark Shares More Merry This Holiday Season With New Greeting Cards and Gifts - Hallmark Corporate (2024)

KANSAS CITY, Mo.(December 1, 2021)– It’s finally the most magical time of the year, and Hallmark knows there’s no better time to reflect on the gift of people we hold dear. This is the best time to share the joy we hold in our hearts all year long with those we love.

This holiday season, Hallmark’s vast array of caring greeting cards and gifts are here to help people share more merry with friends and loved ones, letting them know how much they mean.

“If the past few years have taught us anything, it’s that there is nothing more important than the relationships that hold our world together,” said Lindsey Roy, chief marketing officer of Hallmark. “As we go into this holiday season, celebrating family traditions and reconnecting with loved ones in meaningful ways feels more significant than ever. Holiday cards are a simple way to make a special impact by reaching out with thoughtful words of gratitude, kindness and encouragement.”

Hallmark knows that even the smallest actions can spread big joy this holiday season. That’s why Christmas is the largest holiday for sending greeting cards in the United States with approximately 1.3 billion cards sent industry-wide.

This year, as people celebrate the holidays with family near or far, Hallmark is making it easier than ever to create special memories that last a lifetime with more than 4,500 Christmas cards available including:

  • Holiday Video Greetings let you easily add personalized photos and videos — and even invite others to join in. Simply scan the code inside the card and personalize with photos, videos, a song and your name. When you’re done, Hallmark will stitch them together into one video for the card recipient to enjoy.
  • allow you to send a physical card straight from your phone, including your handwritten message printed on a real Hallmark card, with Hallmark covering the cost of postage.
  • Paper Wonderadds dimension to cards and tells a unique story through memorable paper craft artwork that allows the card to double as a keepsake. And, new this holiday season, are three-dimensional honeycomb details featuring intricate laser-cut designs in different formats, including a praying angel and Christmas tree.
  • Hallmark Signature’sdistinctive products feature unique processes, craftsmanship and attention-grabbing dimension.
  • Good Mailcards feature trend-forward designs, a modern voice and positive vibes that encourage people to reach out to let others know they matter.
  • Mahoganycelebrates, affirms and enriches strong cultural ties and relationships.
  • Hallmark Vidais crafted with the Latino community in mind, reflecting common motifs, milestones and traditions.

Hallmark also offers a variety of merry gifts and décor to help you create magical memories and bring the spirit of the season to life like never before.

  • Celebrate the comfort of your traditions and welcome new ones with more than150 new Keepsake Ornamentscreated to mark special memories and reflect unique passions and interests. Between December 1-5, join in store or online for theTrim the Tree Event, Hallmark’s final ornament release of the season, which includes special offers, Bonus Points and holiday fun for the whole family.
  • Inspire Christmas kindness in kids to give back with itty bittys® — this holiday season, for every itty bittys® purchased, Hallmark is donating one to Toys for Tots through December 24, 2021.
  • Create new traditions and memories with the Christmas Cookies Family Fun Gift Set that has everything you need for the timeless activity of leaving cookies and milk for Santa.
  • Deck the halls with authentic Hallmark Channel products, including apparel and gifts that will fill the season with cheer.

VisitHallmark.comto shop online or find the nearest store.

Media Contacts

Tracy Humphreys Hallmark Cards, Inc. newsroom@hallmark.com

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. TheHallmarkbusiness designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola®offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe.Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Centeris a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visitHallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.

Hallmark Shares More Merry This Holiday Season With New Greeting Cards and Gifts - Hallmark Corporate (2024)

FAQs

What is the biggest card giving holiday according to Hallmark? ›

Christmas is the largest card-sending holiday in the United States with approximately 1.3 billion cards sent annually.

What is the most popular Christmas card on Hallmark? ›

Debuting in 1977, Three Little Angels is Hallmark's best-selling Christmas card, probably making it the top-selling holiday card of all time.

What is the most popular greeting card holiday? ›

1. Christmas. Steeped in tradition, sending a Christmas card is an annual ritual that many people around the world enjoy.

What percent is Hallmark credited with making percent share of greeting card market? ›

Hallmark was founded in 1910 by J.C. Hall as a small postcard company. After a devastating fire in 1915, the company pivoted to greeting cards and never looked back. Today, Hallmark dominates the greeting card industry with an estimated 51% market share.

What is the number one card selling holiday? ›

Christmas

Christmas cards account for around 60 percent of all holiday card sales each year.

What was the most expensive Christmas card? ›

The most valuable Christmas card in the world was sold at auction in Devizes, Wiltshire, UK on 24 November 2001 for £20,000 ($28,158) and bought by an anonymous bidder.

Who is the most popular Hallmark male actor? ›

Ryan Paevey

Coming in at number one on our list of favorite Hallmark male actors, Paevey got his acting start in various music videos, but his first major television role came in the soap opera sphere with a stint on General Hospital as Nathan West.

What female has been in the most Hallmark movies? ›

Lacy Chabert (of “Party of Five fame) has appeared in the most Hallmark movies with more than 30 under her belt. Alicia Witt is another well-known actress with double-digit appearances. Others appearing in the most movies include Wes Brown, Andrew Walker and Luke McFarlane.

Who is the biggest star on Hallmark? ›

Plenty of actors get their start on the Hallmark channel, but others seem to have found a comfortable niche there, such as "Mean Girls" star Lacey Chabert, who's the undisputed queen of Hallmark. If you've ever wondered who has the honor of starring in the most original movies, wonder no more!

What age group buys the most greeting cards? ›

While Baby Boomers continue to buy the most greeting card units, Millennials have spent the most money on greeting cards since 2015, outspending Boomers.

What greeting card sells the most? ›

Greeting Card Ideas for Birthdays

Birthday cards make up the most popular greeting cards, with more than 7 billion sold every year.

Why did Hallmark purchase Crayola? ›

During this time, Hallmark began building for the future by acquiring complementary companies to reach new audiences and channels of distribution. Those businesses include Crayola, LLC, maker of Crayola® brand crayons and art products, and DaySpring, a leading producer of greeting cards for Christian consumers.

How much does it cost Hallmark to make a card? ›

Create your own card using your own photos and write a customized message. Hallmark will print, stamp, and mail it to your recipient! All cards are $4.99. Personalize with multiple photos and text boxes on the inside of the card.

Are people sending fewer holiday cards? ›

Even though fewer people seem to be sending Christmas cards, they're still well received.

What is the biggest day for greeting cards? ›

The Top 7 Holidays for Sending Greeting Cards
  • Christmas – 1.6 billion cards.
  • Valentine's Day – 151 million cards.
  • Mother's Day – 141 million cards.
  • Father's Day – 93 million cards.
  • Easter – 57 million cards.
  • Halloween – 17 million cards.
  • Thanksgiving – 13 million cards.
Jun 16, 2020

What is the most popular card giving occasion? ›

The most popular Everyday card-sending occasion by far is Birthday, followed by Sympathy, Thank You, Wedding, Thinking of You, Get Well, New Baby and Congratulations. The most popular Seasonal cards are Christmas cards, with some 1.3 billion units purchased (including boxed cards).

What is the largest card-sending day in the United States? ›

Christmas is the largest card-sending holiday in the United States, with approximately 1.3 billion cards sent to friends and loved ones every year.

Which holiday exchanges the most cards? ›

The most popular card-sending holiday is Christmas, which accounts for more than 60 percent of all individual seasonal cards sold. The next most popular holidays in order are Valentine's Day, Mother's Day, Easter and Father's Day.

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